Article Rewriting Software - The Duplicate Content Issue

The Internet is all about Content.  Web pages, articles, books, multi-media.  Content.  Lots and Lots of it.

We find what we want by using search engines.  Without them, it would be impossible.  We tell the search engines what it is we’re looking for using keywords, search terms, search phrases, tags, and a few other names for the same thing.   Words, essentially.

The job of the search engine is to present you with the most appropriate content for the search term you used.  The better the search engine is at this task, the more popular it becomes.  Google is very, very good at this!  That’s the main reason Google is the most popular search engine.

Let’s pretend you’re a search engine.

Someone types in a search term, and you check your index.  There are two identical pages with the best correlation to the search term, plus a number of pages with relevant content, but not as closely matched.  What would you do?  Display both pages at the top of the listings, followed by the other pages?  Or, seeing they have identical content, display only one?  If you display both, which one would you display first, and why?  After all, they have identical content, therefore they have the same value to the searcher.  If you display only one, which one would you choose and why?

What if you find 200 identical pages?  What would you do then.  And why?

Interesting, don’t you think?  Google and the other search engines have to make zillions of similar decisions in microseconds every day.

This is known as duplicate content — the same content or article on more than one web site concurrently.

This is what Google seems to do: it indexes every page.  That is, it knows they all exist.  However, it only displays a small number of them.  So to the person searching, the others may as well not exist.

How do you get duplicate content?  Well .. buy it, take it or steal it!

If you’re a member of any one of the many PLR membership sites, you get either private label rights articles or complete websites each month.  That means you can do anything with them.  The PLR articles can be used to build websites, to submit to article directories, for blog or auto-responder content, and so on.  The websites can simply be uploaded to a web host and you have an instant business.  You can also buy hundreds of ready-made ‘AdSense’ websites for few dollars.  Good value?

Maybe, maybe not.

The trouble is, 200, 300, 500 other people have the identical content.  Even if they limit the membership to 200 people, those people get resell rights, enabling every one of them to sell to another 200.  It gets quite silly, really.

To be of any value at all, any PLR content or articles need to be rewritten.  Period.

Yes, it means work!  But … this is a business we’re creating here.  If it were an off-line business, you’d expect to have to put some work in for it to be successful.  On-line is the same!

If it were an off-line business, you’d also expect to spend some money on tools.   Same with on-line.  Like an article rewrite tool.

Here is a tool you need.  Article Rewriting Software that’s truly helpful.

Article Rewriting Software

Article Rewriting Software

Article Rewriting Software - Finally Something That Works

I’ve just discovered some really neat article rewriting software that doesn’t have the limitations of every other similar program I’ve tested.

Article marketing works.  There’s no question about that.  In fact, it’s almost like an underground secret that the gurus have known about for ages, but haven’t really made a big thing about.  Maybe it’s not that cool, considering you can’t make outrages income claims for it.  You’ve seen all those order-sucking sales pages claiming outlandish daily sales.  Article marketing isn’t like that.  It takes some work, but then everything worthwhile does.  And any income you get isn’t instantaneous either.

But there are some real advantages to an article marketing business plan.

It’s free to do.  You can do it in your spare time.  You can get your kids and family involved.  Pick a good niche and it’s evergreen.  There are many ways in which you can monetize it.  You can scale it up if you want more income and more quickly.  In the end you own some virtual real estate that you can sell for a profit.  Sounds good to me!

The whole strategy revolves around writing articles and posting them on your site, and to article directories.

That adds up to quite a few articles, and it takes time to write articles, blog posts, and web content.  One method marketers have been using to get additional articles is to modify the original article using software.  Such software uses a variety of methods, such as moving sentences around, and using synonyms for key words.  It worked for a while, but Google caught on, and it’s effectiveness dropped.

Check out some article rewriting software that really works:

Article Rewriting Software

Article Rewriting Software

What’s a Niche Anyway?

The Paniche website is dedicated to niche marketing, but what’s a niche anyway?

A niche is really just a group of people with like interests.  A group of people with a similar hobby can be considered a niche, for example.  People who like fishing,  or model train enthusiasts; people who enjoy rock climbing;  people with an interest in cars or computers;  people who love cooking or eating or needlework or crocheting — can all be be considered a niche.  You’d also consider people with a similar goal, like dieting and getting fit and healthy, or people with a similar problem, like diabetes.

Because we’d like to make money from our online marketing efforts, for our purposes the people in our chosen niche should also be willing and able to spend money.

So a niche and a market are the same thing to us.  A large market can be broken down into niches and micro-niches.  Consider people interested in fishing.  A huge number of people are  interested in fishing.  But ‘fishing’ can be divided up into smaller groups, such as people interested in saltwater fishing and freshwater fishing.  Or people who enjoy marlin fishing, or perhaps fly fishing — and so on.  People who go fishing need equipment.  They need rods and reels, sinkers and hooks.  They may need special clothing or boats.  Now if we wanted to make some money in the fishing niche,  setting up a website on fishing generally and trying to get that website ranked on the first page of Google would be really difficult.  So many other websites exist already, the competition is too great.   But we could investigate a small micro-niche within the broader ‘fishing’ market.

Searching Google for the keyword ‘fishing’ by itself returns some 185 million results, so no way would we be able to get on the first page of Google for the term fishing.  If I search on the term fishing reels in Google, I get just under 1.5 million results, so that’s a lots less.  What if I now search for Shimano fishing reels, something much more specific?  I get just on a quarter of a million results. That means there are 250,000 pages with the with the words Shimano, fishing and reels somewhere on the same page.

If I put those three words in quotation marks, that is, I search for “Shimano fishing reels” , there are just under 30,000 results.  Now that’s a lot better for our purposes.  placing the words in inverted commas means that I’m searching for those three terms together in one place and in that particular order in the website.  In other words, the website is very focused for the term I’m searching on.  With 30,000 results, depending on how optimised the pages are, we have a chance, with a bit of clever marketing to appear on the first page of Google.  So if we target specifically “Shimano fishing reels” then we’ve got a chance to break into that niche.

So to summarise: a niche is simply a group of people with similar interests.  For our purposes however, we’re looking for a subgroup or micro-niche of people passionately interested in something and willing to spend money in their niche.

Paniche - Niche Marketing with Elegance and Flair!

Paniche - isn’t that a great name; a clever play on words!

Panache means elegant and refined; something done with flair and style.

When I was looking for available domain names for my new Niche Marketing website, I was looking for possible names incorporating the core keyword: niche.  When I found that paniche was available, I pounced!  It was short and sweet, and made me think of panache — elegance, flair, style.  That’s exactly what we aim to bring to Niche Markerting.

Some people make hard work out of niche marketing.  We will provide articles, ideas, blueprints, products and software to allow you to be successful with elegance, flair, and style.

Please enjoy, and wishing you all the success you desire!